Advergame online dating

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Educational advergaming is closely related to the Serious games initiative and falls under either Edumarket gaming or edutainment.Examples include Food Force (made by the United Nations' World Food Program) and Urban Jungle, an educational traffic simulation.American Home Foods Chef Boyardee, Coca-Cola, and Samsung brands issued the first-ever floppy-disk advergames The first in-box CD-ROM cereal box advergames were General Mills' Chex Quest (promoting the Chex brand) and General Mills' All-Star baseball (starring Trix Rabbit and his friends playing baseball against Major League teams and stars).With the spread of broadband internet, ATL advergames have become more in-depth than the simple arcade style flash games and larger games that were confined to being distributed on disc only.Game Industry trade resource Game Daily identifies New York-based marketing company, Brand Games, as the pioneer of advergaming in 1995.

With the growth of the internet, advergames have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment.Dutch research last year found that children who play an internet game featuring a subtle food advertisement subsequently eat more than 50 per cent more sweets straight afterwards than children who play the game without the advert.The investigator, Dr Frans Folkvord, a psychologist at Radboud University in the Netherlands, who studied the habits of more than 1,000 children says that every week two-thirds of primary school children play online games that ply sweets and other unhealthy snacks.Gamers may also invite their friends to participate, which could assist promotion by word of mouth, or "viral marketing."Examples of ATL advergames include promotional software.In employing ATL advergaming, a company typically provides interactive games on its website in the hope that potential customers will be drawn to the game and spend more time on the website, or simply become more product aware.

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